03 Oct Important changes in digital marketing world
- Cognitive AI marketing: What is next is already here
AI marketing uses machine learning algorithms in order to make better decisions based on big data. AI systems could have a profoundly disruptive impact on digital marketing as the possibilities are endless. With cognitive AI, you will be able to set your marketing system to predict goal-orientated information automatically and even set up business campaigns on multiple channels based on complex behavioral targeting.
- Screen-less SEO
More and more smart speakers by Amazon and Google are being sold. These devices provide a screen-less voice interface with the largest search engines available, allowing the user to search and compare different products. Remotely controlled by voice, these devices are paving the way for a whole new SEO tactic based solely on natural spoken language. Content marketers will have to aim for content in a conversational manner.
A/B testing has become a widely-used method among professional marketers to evaluate changes done to a website’s visual interface and how they, in turn, affect the users’ conversion rate. Personalization tools allow you to take the personalization of the user experience to a whole new level; you can experiment with the different ways in which you can manipulate websites’ interfaces to fit each individual user’s personalized wants and needs.
- Psychographic segmentation
The ability to pinpoint and identify users based on geographic and demographics as well as the immediate availability of data has real potential to reshape the world of marketing. We already know that consumers tend to look towards others to evaluate if a product is worth purchasing. By taking advantage of today’s ability to dissect and analyze data, we can determine exactly what type of psychographic behavior our audience displays. The ability to tailor the right message to the right audience is absolutely crucial in order to attract a large customer base.