Why influencer marketing is important for your brand

18 May Why influencer marketing is important for your brand

With advent of social media, every brand today needs social media marketing for keeping a pace with their competitors. Today, most of the brands keep on changing and modifying their social media strategies to keep abreast with the digital trend. Recently, influencer marketing has turned into one of the most powerful strategies for all size of the brands. With high consumption of social media on a day-to-day basis, the influencer marketing has turned into a more significant concept of marketing 4.0

Earlier, influencer marketing was all about roping in the influencers with a high number of followers and making promotional activities through them. However, with time, brands have realized that influencer marketing is not just bound to followers or likes but various other key elements which need attention. Influencers play a direct role in impacting the effectiveness of the campaign; hence it has become very necessary to analyze and pick right strategy for the success of campaign.

Who Are Influencers?

An influencer is someone with strong social media presence and holds a capability to influence people’s buying decision. Social media influencers are identified as per various factors factor like followers on their profile, the engagement ratio with their audience, the age group of their followers and their geographical location.

What types of Influencers are there?

Although each influencer holds a differentiated USP, they are segregated into different types. These types of differentiation are bound to several factors like number of followers, average percentage of engagement, their niche and target audience. Primarily, the followers are divided into following criteria: –

• Mega influencers:

These are the type of influencers which have more than 1 million followers. These influencers tend to reach out huge number of audiences. They are good for those brands which are looking for mass awareness.

• Macro Influencers:

These are the type of influencers which have 100,000 to 1 M followers. These influencers generally have a very strong niche and a higher engagement ratio compared to others; hence, they tend to influence the audience in a more potential way. These types of influencers are perfect for brand engaging campaigns, product launch or foot-fall campaigns.

• Micro Influencers:

The influences with 1,000 to 100,000 followers are classified as micro influencers. Although these types of influences have relatively less followers, they drive a great number of desired results. The audience of these influencers are more dedicated in their niche hence, tend to engage with their promotions.

• Nano Influencers:

Nano influencers generally have a follower base anywhere between 100 to 1,000. With less audience but more trust, Nano influencers play a potential role in promotional activities.

Interestingly, the Nano influencers and micro influencers are showing a rise in their demand in the world of influencer marketing. This is because of the authenticity they carry. Audience nowadays prefer content which is authentic and not so promotional. This gives the Nano and micro influencers an edge over others as they have a very specific audience base which trusts them.

Reasons why you should integrate influencer marketing

• Influencers have your target customers

Nowadays, with the increase in the social media users, it is quite obvious that majority of the customers are available online. At this point, influencers play a vital role in segregating and filtering out the desired target audience. It gets easier for the brands to target a big chunk of audience just by collaborating with the right influencer.

• Influencers can create a BUZZ in the market

Whether you want to run a product launch campaign or a brand awareness campaign, you have to create a strong buzz on the social media platforms like Instagram and Facebook. You get influencers handy for this purpose. Influencers help you by talking about your brand and offerings and delivering the desired message to your potential audience.

• Go beyond your audience based

Apart from the target audience, there’s a huge scope in reaching out to the unexplored audience. Influencers enable your reach to huge undiscovered and new audience base.

• Get analysis of your Brand

People generally react faster on the content integrated with influencer. This would provide the marketing managers with a detailed report of their brand performance and audience reaction about their products.

• Influencers build the brand credibility

Nowadays, the GenZ and Millennials are the key potential customers for almost every brand. According to the statistics, social media is a platform with the highest number of this young crowd. Considering this factor, influencers help the brand to create authenticity and credibility through social media platforms. This creates a descent online goodwill which in-turn improves the brand stability.

• Be flexible on your budget

With influencers, you can be flexible on your branding budget. As we mentioned above, there are various types of influencers, each with different kind of followers and engagement. Considering this factor, you get a point of negotiation with the influencers and can rope your desired influencer at your suitable budget. With influencers, you have a lot of options to promote your brand in various budgets.

Let’s Go!

Instagram influencers nowadays have become a very strong factor to drive engagement and sales for many online and offline brands. Although, most influencers prefer Instagram for promotions, it is necessary for the brands to utilize a combination of various other platforms. This might include integrating TikTok, YouTube influencer promotion and Facebook in the branding strategies.

So now that you are aware about how influencer marketing helps you to grow efficiently, you should definitely start implementing the ideas in your upcoming strategies. We at AD&M International LLC have been working with various influencers across the UAE markets and have successfully helped brands in catering the desired hike in their brand goodwill. If you are interested to know more about how we can help you in your 360-degree brand activation, then set-up a free consultation call with our time right now!